Team Workshops

Invest in writing to get ahead

Imagine what your marketing team could accomplish if every member was a confident, creative and capable writer…

Internal communications would be clearer
Client communications would improve
Reports and presentations would be more compelling
Edits and rewrites would reduce
External copy would get more traction
Campaign results would improve

Copywriting Training Workshops

Our training workshops support marketers and professionals at every level – from strong foundations to writing with flair and finesse.

Tailored to any sector, purpose, audience or form, we’ll strengthen your team’s communication skills in your chosen areas of focus – to drive business growth and set you apart from the competition.

Choose the option that best suits you from the list below, or request a bespoke day of learning.

Workshops to build strong foundations:

Build creative confidence - 2 hours
In this session, teams develop their processes and practices, to build their creative confidence - from ideas and inspiration, to collaboration and copywriting.
Key writing skills for digital marketing - 2 hours
This session gives a thorough grounding in essential copywriting practices for a variety of forms. A great foundational session for all marketers, to learn how to attract and engage your target audience online.
Thought leadership writing for standout content - half day
This session covers practical principles and techniques for writing expert content that positions your brand as a true authority.
Tone of voice guidelines in action - half day
This session builds confidence through helpful techniques for applying brand voice guidelines in practice, with practical exercises to help the whole team write cohesively.

Specific workshops for focused learning:

Simplify the complex - 2 hours
For tech firms and B2B organisations. Learn to communicate complex, dry or technical concepts in an engaging way, with clear and concise language.
Writing strong arguments - 2 hours
For brands looking to grow their authority. Learn how to write thought leadership articles that are original, persuasive, well-structured and raise your profile.
Engaging web copy - half day
For B2B marketers and businesses looking to make their website work harder. Learn principles and techniques to engage your audience, get them to spend more time on your websites and
Creative copy - full day
Learn short form writing techniques, get inspiration from the pros and practise writing headlines, subject lines, CTAs and ads with impact.

Catherine facilitated for me on a huge project, training 80 people across two days, 4 sessions a day, and she did so flawlessly. Her passion and intelligence captivate an audience and she was a real inspiration to work with. I'll jump at the chance to work with her again.”

Amy Kean

CEO and Creative Director of Good Shout

Custom Copywriting Training

Build a bespoke workshop or learning day tailored to your chosen area(s) of focus.

Options:

Half-day workshop
1 area of focus. 3.5 hours divided into 2 sessions.
Full-day workshop
1 or 2 areas of focus. 7 hours divided into 4 sessions.

Topics:

Choose your area of focus from the examples below, customise any of our workshops above or talk to us to discuss your ideas.

Simplifying the complex
Thought leadership writing
Effective website content
Creative copywriting
Engaging blog writing
Case studies
Storytelling techniques
Powerful arguments
Copyediting principles and techniques
Brand voice training
1:1 copy surgery for individual feedback and support

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Catherine has held a number of training days at intY to assist the marketing team with their copywriting skills. She is a supportive teacher and brings fresh ideas to the table. She has helped my team members and I to understand how to bring personality to our writing and she has opened my eyes on how to resonate with the reader.”

Harriet Willshaw,

Marketing Executive